2008 Mazda MX-5 Niseko

December 25th, 2007 admin Posted in Car Articles, Cars, Mazda No Comments »

2008-mazda-mx-5-niseko.JPGMazda MX-5 Niseko
The latest Mazda MX-5 can truly be described as an all-weather, all-year sports car with its enhanced heating and air-conditioning systems. Now, to celebrate its continuing status as ‘Britain’s favourite sports car brand’ this winter, Mazda is introducing a pair of special edition ‘Niseko’ models, named after Japan’s most prestigious skiing resort.

As the latest edition of the world’s best selling roadster, the rear-wheel drive Mazda MX-5 Niseko boasts unrivalled handling and driving dynamics, and represents extremely competitive value for money. Available from £17,995 on-the-road, the Niseko offers up to £2,000 worth of additional or exclusive extras over and above the equivalent standard models. Read the rest of this entry »

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2008 Mazda 2 Sedan

November 23rd, 2007 admin Posted in Car Articles, Cars, Mazda No Comments »

2008-mazda-2-sedan.jpgMazda 2 Sedan
Mazda Motor Corporation revealed the all-new Mazda 2 (known as Mazda Demio in Japan) sedan at the 2007 Guangzhou Motor Show.

This version of Mazda’s latest model has a dynamic and elegant form that was designed to capture new customers in the rapidly growing Chinese B-car segment. The all-new Mazda2 sedan is produced by Changan Ford Mazda Automobile Co., Ltd. at its Nanjing plant, and will go on sale in the first half of 2008 through the Changan Mazda Motor Sales Company’s network.

Noriaki Yamada, President and COO of Mazda Motor (China) Co., Ltd. said, “By introducing the four-door sedan and five-door hatchback to the B-car segment in China, we will have completed our product launches in the B, C and CD segments, which represent the three major Chinese vehicle classes. The new models will greatly strengthen Mazda’s product lineup in China.”

Mazda’s Senior Managing Executive Officer, Kiyoshi Ozaki, spoke about Mazda’s global growth and China business at the press conference. “In fiscal year 2007, we expect to achieve our seventh consecutive year of profit growth and fourth straight year of record profit. Going forward, we will aspire to maintain our current growth by raising our brand value and enhancing our business efficiencies under our new mid-term Mazda Advancement Plan and our long-term vision for technology development, Sustainable Zoom-Zoom. Achieving our mid-term target for China of ‘300,000 units of production and sales in 2010′ will be a key factor in our plans,” he said.

This year, Mazda completed the consolidation of its production, sales and product foundations, which it has been building in order to achieve its mid-term objectives.

President and CEO of Mazda Motor (China) Co., Ltd., Satoshi Tachikake: “We have set up a production structure that comprises three facilities: the Changan Ford Mazda Automobile Nanjing plant, which was completed in September and features Mazda’s latest production and machining technologies, the Changan Ford Mazda Automobile plant in Chongqing, and FAW Car Company in Changchun.”

Mazda is also updating its sales network in order to achieve its mid-term target. In addition to the existing FAW Mazda Motor Sales Co., Ltd. (FMSC), Changan Mazda Motor Sales Co., Ltd. (CMSC) has been newly established, and sales will commence through the two channels from January 2008.

Noriaki Yamada, who is in charge of China sales, added, “The newly established Mazda Motor (China) Beijing Office will function as the representative of Mazda Motor Corporation. It will establish a reliable sales network by developing a unified brand strategy for the two sales channels and policies that will always benefit the customer. Mazda’s core products will be progressively introduced through the two sales channels to strengthen our product lineup. We intend to continue expanding our sales network, from the current 104 dealerships to a total of 160 for both channels by January 2008, and establish over 300 dealers by 2010.”

2008-mazda-2-sedan-22.jpgAt the 2007 Guangzhou Motor Show, Mazda will promote the Zoom-Zoom brand promise by displaying twelve vehicles from five model lines, which represent Mazda’s core products that are scheduled for launch.

The display will include the Mazda5 and Mazda3 5-door hatchback, which are due to be introduced through FMSC. The Mazda5 is a stylish global minivan that will go on sale in China from December 2007. The Mazda3 5-door hatchback is one of Mazda’s core models and supports global sales mainly in Europe, Japan and Asia. It is due to commence sales in China during the first half of 2008.

The all-new Mazda 2 five-door hatchback and sedan models that will be launched through the new CMSC channel will also be showcased. The all-new Mazda 2 five-door hatchback is the first of Mazda’s evolved Zoom-Zoom new generation products. It has received excellent reviews, including the prestigious 2008 RJC Car of the Year award in Japan, since its global rollout commenced this summer. Production began at Changan Ford Mazda Automobile’s Nanjing plant at the end of October, with sales to follow in January 2008.

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2008 Mazda 6 Sedan

November 15th, 2007 admin Posted in Car Articles, Cars, Mazda No Comments »

2008-mazda-6-sedan.jpgMazda 6 Sedan
The all-new Mazda6 is the second model of Mazda’s Zoom- Zoom line-up (after Mazda 2) to be evolved to the next level and is engineered to deliver three key values to customers. It is ‘emotional and sporty’ with design appeal and high levels of driving fun. It provides an ‘exclusive experience’ with quality feel and superior driving attributes, and an ‘insightful package’ that delivers roominess and comfort without negatively influencing the car’s dynamic design. The combination of these three values is meant to create a strong emotional tie between the car and its owner, like a close friendship, which is called Kizuna in Japanese.

Design - Japanese Aesthetics

The new Mazda6 inherits the same athletic look as the very successful outgoing model, but communicates this in a more radical way. Longer, wider and taller with a longer wheelbase, its exterior design is executed with exquisite build quality and a sense of form based on Japanese aesthetics for high emotional appeal that is unmistakably Mazda. The new Mazda6 sedan is longer (4,735 mm + 65 mm), wider (1,795 mm + 15 mm), taller (1,440 mm + 5 mm) and has a longer wheelbase (2,725 mm + 50 mm) than the outgoing sedan. It features a flowing roofline that is steeper at the C-pillar with a sculptured rear end for a sporty elegance. The new hatchback is much different. It has the same dimensions as the sedan and features a sleek roofline at the C-pillar for a coupe-like character. The estate is the longest (4,765 mm + 75 mm), and it is wider (1,795 mm + 15 mm) and only slightly higher (1,490 mm + 10 mm) than the previous model with a kick-up belt line and sleek windows. On the inside, the new Mazda6 is even roomier and inviting than before. It has higher levels of quality feel with interior forms that are appealing to look at and use. Its cockpit allows the driver to feel one- with-the-car and it has a floating-look instrument panel that gives a sense of roominess.

Quality, Comfort & Equipment - Premium Look and Feel

Mazda6’s design appeal does not come at the expense of C/D- segment (family-sized) roominess and practicality. In fact, it has more of both. The new Mazda6 has more rear legroom (+20 mm) and shoulder room (+ 9 mm) thanks to its larger vehicle dimensions. The driver enjoys a better view of the road with one of the segment’s best forward-upward visibility levels and it has newly-designed rear head restraints and door mirrors for a better view to the rear. It is more convenient than before as well, with one of the segment’s widest boot/ tailgate openings (1,066 mm for the estate), a Karakuri rear seat folding system that not only drops the 60/40 rear seats down by pulling a latch in the boot trim, but also has a new Karakuri tonneau cover that automatically rises when you open and close the liftgate (estate only). Comfort is improved too with new seat frames for good long-trip and side support and a new heating, ventilation and air conditioning (HVAC) system with separate temperature controls for the driver and the passenger. The cockpit is now even sportier with a one-with-the-driver feel. It features blackout driver metres (depending on grade) with new amber-red illumination circled by indirect blue lighting, new sports car-like steering wheel and gear shift lever positions that are closer to the driver for easier control and shifting.

All this is carried out to deliver an ‘exclusive experience’ with Mazda quality evolved to the next level . In an interior with lower levels of cabin noise (-2.5 dB from 70 dB to 67.5 dB at 60 km/h on coarse road), choice leathers and fabrics are used, and the floor console has a premium dimpled finish and a sliding armrest in leather with detailed stitching (depending on grades). Available as well is a new Action Illumination system with light fade up and down, and interactive light reaction when using the CD and radio. Four grades will be offered (depending on market), each with a long list of equipment, some onboard a Mazda for the first time ever.

By employing a cross-functional network (CF-Net) , for instance, more steering wheel control functionality (audio, navigation, air-conditioning, trip computer and Bluetooth® system) than ever before is used. New equipment includes Bi-xenon head lamps , adaptive front lighting (AFS), a tyre pressure monitoring system , a Bluetooth® mobile phone system with seven languages, a parking sensor system, a premium BOSE® audio system and a navigation system featuring a touch screen, a voice command and a 7-inch split display.

Powertrains - New MZR 2.5-litre Petrol

Further enhancing Mazda6’s ‘exclusive experience’ is a new top of the line engine, the MZR 2.5-litre petrol, replacing the MZR 2.3-litre petrol of the outgoing model. It not only produces more maximum power of 125 kW/170 PS (+ 4 PS) at 6,000 rpm and more maximum torque of 226 Nm at 4,000 rpm (+ 19 Nm) than the 2.3-litre, it also uses 6.9 percent less fuel per 100 km (sedan). It is smooth and cultivated with low engine noise thanks to its high-rigidity block, a stronger crankshaft and a dual-mass damper and a flexible flywheel . It employs sequential-valve timing (S-VT) and a variable intake system (VIS). At the same time, the new MZR 2.5-litre petrol has reduced exhaust resistance for even better engine efficiency.

The second-generation Mazda6 inherits three fun and frugal engines from the previous model, all of them updated to use less fuel than before. The most popular engine of the line-up is onboard: the MZR-CD 2.0-litre common-rail turbo diesel with diesel particulate filter (DPF). It produces 103 kW/140 PS at 3,500 rpm and 330 Nm of maximum torque at just 2,000 rpm, and uses 6.7 percent less fuel than the outgoing 2.0-litre turbo diesel version (sedan). Also carried over from the previous model are two MZR petrol engines in 1.8-litre and 2.0-litre displacements. The 2.0-litre produces 108 kW/147 PS of maximum power at 6,500 rpm and maximum torque of 184 Nm at 4,000 rpm, while using 10.3 percent less fuel (sedan). The MZR 1.8-litre base engine produces 88 kW/120 PS of maximum power at 5,500 rpm and maximum torque of 165 Nm at 4,300 rpm, while using 11.7 percent less fuel than the outgoing base petrol (sedan). The second-generation Mazda6 comes with a choice of three transmissions (according to model) including Mazda’s five- speed and six-speed manual gearboxes for all models. To this it adds a five-speed automatic with manual shift mode for the 2.0-litre petrol version for near-manual-like shifting in every gear.

Chassis & Safety - Sporty, Predictable and Safe

2008-mazda-6-sedan-123.jpgTo deliver on the ‘emotional and sporty’ key value, engineers improved further Mazda6’s renowned handling and steering. This was not easy, since the car is larger and better equipped. To avoid any gain in weight, which would negatively affect handling and fuel consumption, engineers strictly controlled the weight during development as was done with the third- generation Mazda MX-5 and the new Mazda2. For instance, Mazda6’s all-new body shell has 7 percent more high and ultra-high-strength steel, which result in double-digit increases in both flexural and torsional rigidity for all body styles - without a gain in weight. These efforts resulted in the new Mazda6 being up to -2.4 percent or 35 kg lighter than the outgoing model for better handling and fuel efficiency, with enhanced crash resistance.

A high-mount double wishbone front suspension system is employed with two new perimeter frame mounting points (now six vs. four of the outgoing model), new dynamic dampers for the upper arms and stiffer damper settings for excellent overall rigidity and ride comfort. This is combined with a new front suspension, single-pivot type lower arm (the outgoing model uses a double-pivot type) which gives more precise steering and predictability. Mazda’s E-type multi-link suspension is employed at the back axle with several updates, including larger-diameter (+ 10 mm) trailing arm bushes now placed 25 mm higher for improved rear lift control and a more linear toe-angle change during the rebound. The rear dampers now have an upright layout which realises linear vehicle movement and a feeling of stability.

Rack-drive electric power assist steering (EPAS) is new as well for a firmer steering feel and less fuel consumption overall (-2 percent). Mazda6 also has vastly improved aerodynamic performance and stability at high speeds thanks to its dynamic and sleek exterior design. All external components were wind optimised to produce a coefficient of drag (Cd) of only 0.27 (sedan and hatchback) and just 0.28 (estate).

Active and passive safety systems round out the new Mazda6’s outstanding package of attributes. It has larger diameter ventilated front disc brakes (now 299 mm + 16 mm) and 280 mm rear brake discs for dependable deceleration; backed up by ABS, electronic brake distribution (EBD), brake assist, dynamic stability control (DSC) and traction control system (TCS) as standard on all models. An Adaptative Front Lighting System is available as well. Its new body shell has a newly-introduced perimeter frame extension at the front of the car, and extended joints between the front side members of the perimeter frame, for a 10 percent improvement in impact-absorption here compared to the previous model. On the inside there are new active head restraints to protect the neck in case of rear impact, six airbags, front seat belts with pretensioners and load-limiters and collapsible brake and clutch pedals to reduce the chance of leg injury in a frontal impact. Also onboard are ISOFIX child safety seat mounts and tethers in the outer rear seats, a visual seat belt warning system for rear passengers, pillar trim with energy absorbing ribs and a further improvement of pedestrian protection measures.

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2008 Mazda 6 Hatchback

November 15th, 2007 admin Posted in Car Articles, Cars, Mazda No Comments »

2008-mazda-6-hatchback.jpgMazda 6 Hatchback
Zoom-Zoom evolution is the concept behind the all - new Mazda 6. Along with enhanced environmental and safety performance, the car has a more emphatic Mazda character in its design, dynamic performance, packaging and craftsmanship. Mazda adopted the following key values to embody the development concept:

Key Value One - Emotional and Sporty Design

An engaging styling and dynamic performance creates a sense of delight and kizuna - a Japanese word that implies strong emotional ties such as those found between people - when the owner looks at or drives the Mazda 6. Its captivating, sporty styling connects with the driver emotionally. It is also 65 mm longer, 15 mm wider, 5 mm taller, with a 50 mm longer wheelbase (sedan and hatchback) for more room on the inside and one of the widest boot openings in the segment, that makes the new Mazda 6 a delight to use on a daily basis.

Key Value Two - Exclusive Experience

Exquisite craftsmanship enhances the emotional connection between the customer and the car, adding to the delight of ownership. Exquisite and high quality craftsmanship makes drivers and passengers feel good. On the outside, body gaps are greatly reduced for a look of solid quality and on the inside higher quality materials are introduced for a greatly improved premium feel. And of course the Mazda 6 is supremely comfortable, with space and features for relaxed confidence.

Key Value Three - Insightful Package

The balance of good looks and versatile packaging brings delight to daily driving. Superb balance between engaging, sporty styling and a comfortable space. Simple, easy to use, well-thought out driver interfaces and storage space. This includes an evolution of Mazda’s Karakuri rear seat system for the hatchback and estate. Besides delivering one- touch seat-drop function from a latch in the boot panel, the system now includes an all-new boot tonneau cover for the estate that automatically moves up when the rear liftgate is opened.

Driving Dynamics

The development theme for the Mazda 6’s dynamics was “driving performance that creates oneness between the car and driver. ” This was realized by an emotionally appealing, sporty performance feel, plus handling and brake performance that respond accurately to the driver’s intentions. This was achieved by a series of new features including a new, six-point mounting system for the high- mount double wishbone front suspension , the use of electric power assisted steering for a more rigid steering feel with less transmission of disturbance from the road, lowering of the car’s coefficient of drag (Cd) to 0.27 (down from 0.30) for the sedan and hatchback, and to Cd 0.28 (down from 0.32) for the estate, and by reducing vehicle weight despite the new Mazda 6’s larger dimensions . The solid sense of security created by the confident, predictable handling is central to the Zoom-Zoom evolution concept embodied in new Mazda 6.

Enhanced Engine Line-Up

A new 2.5-litre petrol engine has been developed from the previous 2.3-litre unit. The MZR 2.5 has a bigger bore and a longer stroke, plus freer-flowing intake and exhaust ports which together improve low and mid-range torque by 10 percent. Power is 170 PS. Also available are the existing 1.8 and 2.0-litre petrol engines and the MZR-CD 2.0 turbo diesel, carried over from the previous Mazda 6.

Safety

2008-mazda-6-hatchback-526.jpgImproving running, turning and stopping achieves stress- free driving performance that gives the driver predictable control of the vehicle, so every Mazda 6 driver will be in a safe frame of mind. Besides Mazda’s state-of-the-art active safety systems - including large disc brakes, ABS, dynamic stability control (DSC), electronic traction control (TCS) and brake assist (standard in Europe) - and a passive safety package with Mazda’s stiff and strong Triple-H body shell and six airbags (standard in Europe), there are further features to help the Mazda 6 avoid an accident or protect its occupants if an accident is unavoidable. These include Adaptive Front Lighting System (AFS), parking sensor, an extensive field of vision, Mazda’s first active head restraints , crushable brake and clutch pedals and extensive pedestrian protection measures.

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2008 Mazda 6 Wagon

November 15th, 2007 admin Posted in Car Articles, Cars, Mazda No Comments »

2008-mazda-6-wagon.jpgMazda 6 Wagon
Zoom-Zoom evolution is the concept behind the all - new Mazda 6. Along with enhanced environmental and safety performance, the car has a more emphatic Mazda character in its design, dynamic performance, packaging and craftsmanship. Mazda adopted the following key values to embody the development concept:

Key Value One - Emotional and Sporty Design

An engaging styling and dynamic performance creates a sense of delight and kizuna - a Japanese word that implies strong emotional ties such as those found between people - when the owner looks at or drives the Mazda 6. Its captivating, sporty styling connects with the driver emotionally. It is also 65 mm longer, 15 mm wider, 5 mm taller, with a 50 mm longer wheelbase (sedan and hatchback) for more room on the inside and one of the widest boot openings in the segment, that makes the new Mazda 6 a delight to use on a daily basis.

Key Value Two - Exclusive Experience

Exquisite craftsmanship enhances the emotional connection between the customer and the car, adding to the delight of ownership. Exquisite and high quality craftsmanship makes drivers and passengers feel good. On the outside, body gaps are greatly reduced for a look of solid quality and on the inside higher quality materials are introduced for a greatly improved premium feel. And of course the Mazda 6 is supremely comfortable, with space and features for relaxed confidence.

Key Value Three - Insightful Package

The balance of good looks and versatile packaging brings delight to daily driving. Superb balance between engaging, sporty styling and a comfortable space. Simple, easy to use, well-thought out driver interfaces and storage space. This includes an evolution of Mazda’s Karakuri rear seat system for the hatchback and estate. Besides delivering one- touch seat-drop function from a latch in the boot panel, the system now includes an all-new boot tonneau cover for the estate that automatically moves up when the rear liftgate is opened.

Driving Dynamics

The development theme for the Mazda 6’s dynamics was “driving performance that creates oneness between the car and driver. ” This was realized by an emotionally appealing, sporty performance feel, plus handling and brake performance that respond accurately to the driver’s intentions. This was achieved by a series of new features including a new, six-point mounting system for the high- mount double wishbone front suspension , the use of electric power assisted steering for a more rigid steering feel with less transmission of disturbance from the road, lowering of the car’s coefficient of drag (Cd) to 0.27 (down from 0.30) for the sedan and hatchback, and to Cd 0.28 (down from 0.32) for the estate, and by reducing vehicle weight despite the new Mazda 6’s larger dimensions . The solid sense of security created by the confident, predictable handling is central to the Zoom-Zoom evolution concept embodied in new Mazda 6.

Enhanced Engine Line-Up

A new 2.5-litre petrol engine has been developed from the previous 2.3-litre unit. The MZR 2.5 has a bigger bore and a longer stroke, plus freer-flowing intake and exhaust ports which together improve low and mid-range torque by 10 percent. Power is 170 PS. Also available are the existing 1.8 and 2.0-litre petrol engines and the MZR-CD 2.0 turbo diesel, carried over from the previous Mazda 6.

Safety

2008-mazda-6-wagon-129.jpgImproving running, turning and stopping achieves stress- free driving performance that gives the driver predictable control of the vehicle, so every Mazda 6 driver will be in a safe frame of mind. Besides Mazda’s state-of-the-art active safety systems - including large disc brakes, ABS, dynamic stability control (DSC), electronic traction control (TCS) and brake assist (standard in Europe) - and a passive safety package with Mazda’s stiff and strong Triple-H body shell and six airbags (standard in Europe), there are further features to help the Mazda 6 avoid an accident or protect its occupants if an accident is unavoidable. These include Adaptive Front Lighting System (AFS), parking sensor, an extensive field of vision, Mazda’s first active head restraints , crushable brake and clutch pedals and extensive pedestrian protection measures.

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